Build 'PasskeyPioneer'—a consumer advocacy platform that ranks companies based on their adoption of passkeys and provides tools for users to demand better security practices. The platform would also offer a 'Passkey Adoption Kit' for businesses, including APIs, SDKs, and marketing materials to encourage widespread adoption.

Consumers are increasingly frustrated with the lack of adoption of passkeys, which offer a more secure and convenient alternative to traditional passwords. The friction includes the need to remember complex passwords, the risk of phishing attacks, and the inconvenience of password resets. The financial cost of not addressing this issue includes potential data breaches and loss of customer trust.